7th IFLA International Marketing Award
Sponsored by:
EMERALD Group Publishing LTD
Win 1,000 US$... and more!
Apply for the 2009 IFLA International
Marketing Award
The IFLA Section on Management and Marketing in collaboration with
Emerald has the pleasure to announce the IFLA International Marketing
Award for 2009.
Objectives of the
Award
- Reward the best library marketing project
worldwide each year
- Encourage marketing in libraries
- Give libraries the opportunity to share
marketing experiences
Guidelines
Proposals Must
- present an original project of marketing for a
library of any kind
- answer each question on the application
- give an explanation about the benefits of the
project from a local perspective
- describe the components of the project as
outlined in the application
- express the identified needs of the targeted
customer(s) involved
- give a full description of the marketing
strategy
- summarize the marketing project
All
IFLA INTERNATIONAL MARKETING AWARD proposals must
reflect the above. Libraries and institutions are encouraged to
describe the imaginative and inventive aspects of the projects.
Selection Criteria
Applicants will be judged on the following
- Strategic approach to marketing, indicated in the research and
planning stages of a submitted project;
- Creativity and innovation as demonstrated by the originality of
solutions to the marketing challenges;
- Potential for generating widespread public visibility and support
for libraries, irrespective of the kind or amount of resources
employed;
- Effectiveness illustrated by measurable objectives and subsequent
evaluation methods;
- Commitment to ongoing marketing activities.
The Section is also interested in receiving applications which cover
marketing:
- of resources which are international in
coverage
- of electronic resources, e.g. electronic
journals, publisher databases, institutional repositories
- in cyberspace
- of Web and Library 2.0
- of information literacy
- of new products and new services.
Proposals are reviewed by the IFLA INTERNATIONAL MARKETING
AWARD Committee on the basis of how well they meet the above
criteria. Other factors are clarity of planning and awareness of
relations with external bodies. Efficient allocation of resources
(staff, materials, time) will also be taken in account.
Members of the Jury:
Chair: Daisy McAdam (Switzerland)
Candidates can send their applications by e-mail OR by traditional
mail ("snail mail.")
Deadline
Remember! January 31, 2009
The IFLA INTERNATIONAL MARKETING AWARD will honor
organizations that have implemented creative, results-oriented
marketing projects or campaigns. Three finalists will be recognized for
their outstanding achievements. From these three finalists, the
winner will be chosen and receive airfare, lodging and registration for
the 2009 IFLA General Conference and Council in Milan, Italy,
as well as a cash award of US$ 1,000 which must be used to further the
marketing efforts of the recognized organization.
Three finalists will be announced in March 2009. A first place
winner will be chosen and two distinctions will be awarded. The winner
will be announced officially at the final day of the IFLA Conference in
August 2009, in Milan, Italy.
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